raised of $200000 goal

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our heroes.

Support local healthcare heroes with notes of gratitude and thoughtful donations

Hello, my name is

and I would like to encourage frontline healthcare  heroes by saying…..

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If you have a few dollars to share, please consider donating to the effort. Even if you can’t donate, please share Viral Positivity to all your friends on social media. The more love we can share with our local healthcare heroes, the better!

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the Love

Viral Positivity is a fundraiser and positivity drive benefiting healthcare workers across Baton Rouge, Louisiana. We may not be able to end the pandemic, but we can get through it together.

Why Support?





Proudly Allied With


Thanks to our supporters

Together, your donations have purchased...

50 gift cards donated from Mockler Beverage to BR General

Picnic Tables donated from AFL-CIO to Ochsner’s O’Neal Campus

705 COVID Clean car washes donated from Benny’s to Our Lady of the Lake Healthcare Front-Line Workers

Follow the Viral Positivity Facebook page for photos of the donation deliveries.

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Frequently Asked Questions

What is Viral Positivity?

Viral Positivity is a fundraiser and positivity drive benefiting healthcare workers across Baton Rouge. Donations will go toward staff needs, but even if you can’t donate, please join our effort to spread positivity and love by posting a note of support on our message board or by sharing this campaign with your network.

We may not be able to end the pandemic, but we can get through it together.

Viral Positivity is a joint community effort led by ThreeSixtyEight with the support of the EBR District Attorney Hillar Moore and Baton Rouge Area Foundation.

Who will my donation benefit?

Your donation will benefit the people sacrificing their own health and wellbeing to provide care to our community’s sick. They’re giving up this time with their families to serve us. They’re on high alert at all times, trying to maintain their own health, while seeing the virus’ effects first-hand. They may not be going home, or they feel unsafe to hug their loved ones when they do. They are tired, and they need our support.

The first wave of funds donated will benefit staff at many local institutions: Our Lady of the Lake, Baton Rouge General, Ochsner Health, Lane Memorial Hospital, Woman's Hospital and the Louisiana Nursing Home Association. Additional institutions may be added if funds allow.

Other than the processing fees required by the donation platform, 100% of funds donated are going directly to the hospitals. Viral Positivity is keeping no administration dollars or profiting in any way.

How are funds being administered?

Donations will provide for needs identified by each institution to ease the burden their staff is currently experiencing. These needs include gas cards, meals, disinfecting car washes, connected technology, power bars, comfortable shoes, and more. Exact items donated may change as new needs are identified, but all funds donated will go directly to front-line healthcare workers.

Our campaign leaders Kenny Nguyen and DA Hillar Moore are communicating weekly with Foundation CEOs. This weekly cadence will keep all organizations in the loop on how much money was raised, how funds were used by the organizations, and any updates on staff needs (with associated costs). We’ll be sharing stories of donated items and as many photos as possible. Our concern is getting needed items into the hands of our healthcare heroes, period.

Can I donate in-kind services or product?

We are certainly open to in-kind donations. So far, we have received in-kind support in the form of items like car washes, gift cards, and picnic tables. If you’d like to donate a product or service that can help frontline healthcare workers, please reach out to haydenmoore@lawbr.net to coordinate.

Is my donation tax-deductible?

This fund is managed by BRAF, a 501c3 organization focused on bettering the lives of the people of South Louisiana. As such, all donations are tax-deductible. Contact Mukul Verma at mverma@braf.org with any questions.